A Nordic edit of slow living

Discount applied automatically at checkout.

50% OFF STORE WIDE

DURING MOVE WEEK
IN STORE & ONLINE
UNTIL SUNDAY MIDNIGHT
MIN. PURCHASE €50

Sustainable design by category

See all
Timeless

Dresses

Unique

Shirts & Tops

seasonless

Bottoms

OFF STOREWIDE

Days

Hours

Minutes

Seconds

DURING MOVE WEEK
IN STORE & ONLINE
UNTIL SUNDAY MIDNIGHT
MIN. PURCHASE €50

A different way to shop

Sustainable first

We select brands that prioritize responsible materials, ethical production, and long-term design.

Secondlife Matters

Pre-loved pieces are re-sold with us. We extend the product life, reduce waste and you earn.

Circular by Design

Every purchase supports a model that keeps value moving instead of ending in landfill. The products are designed with reusable materials and reselling value.

Every product we offer is part of aholistic sustainable lifestyle.

Explore hels1nk1 Explore hels1nk1

🌱 Extended product life

Second-life pieces re-enter use instead of becoming waste — one of the most effective ways to reduce fashion’s environmental footprint

🌍 Responsible brand selection

We work with brands that prioritize material responsibility, ethical production, and long-term design over fast turnover.

🔁 Circular thinking

Our model connects new and pre-owned products within one ecosystem, helping value move instead of being discarded.

🌿 Environmental contribution

Each order contributes to environmental initiatives such as tree planting, plastic waste collection, and carbon reduction projects as part of our ongoing commitment to responsible retail.