Happy May


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Modern Lifestyle

New sustainable collection

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Personalise your skincare routine to perfection.

Custom Active

Custom Actives is a range of natural certified, extraordinarily rich cosmeceutical additives, which can be easily mixed into your daily moisturiser to target your specific skincare needs.

These little bottles of miracles can quickly transform your skincare routine into a moment of indulgence that brings results.

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Best thing about the sustainable lifestyle is

The beauty and the simplicity

We are happy to introduce you a new jewelry brand from the land of wilderness and thousand lakes.

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Meet the Best Seller


This is one of our favourite clean beauty brand that has been part of our HELS1NK1 family.

ILIA is clean, skin-centric beauty brand that allows women at every age to have a skin that looks like skin and radiance.

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Why we exist

HELS1NK1 concept has been since 2019, but the idea of sustainable and guilty free shopping and lifestyle was born already in 2014. For us sustainable lifestyle is not giving up from the quality of the life, it is actually upgrading it and making it more meaningful.

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Positive impacts on people and planet, and economy

Part of our core principle is to build a concept that supports circular economy. Now we want to invite you to join our HELS1NK1 Circular family. You can now bring us, or send, your old clothes and garments that you don't wear anymore - and for return, you will receive store credit for your new sustainable shopping. How great is that?

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join the hels1nk1 community

Register now and get 10% off from your next purchase

Follow us @hels1nk1concept

we take back your old clothes

You can now order an empty RePack packaging and recycle with us your old clothes, hosiery and skincare packaging.

We send all orders with repack

All orders are send to you with sustainable RePack packaging.

online support

If you have any questions that we can help, you can chat with us via messenger, text message and instagram chat box.