Why sustainable
The Future of Sustainable Fashion
What we buy shapes the world. At HELS1NK1, we choose products that are circular by design; responsibly made, built to last, and easy to repair or resell. This 360° approach keeps value in use and waste out of landfill, supports fair production, and encourages fewer, better choices. Sustainable isn’t a trend for us, it’s how we protect people and the planet while elevating everyday living.
By Anne Alastalo
September, 2025
Ethics matters
From people to peoplelection Highlights
Every HELS1NK1 product honors the hands behind it. We work with makers who are paid living wages, treated fairly, and provided safe, respectful workplaces. We seek to have a transparent view over the supply chains, support women’s empowerment, age equality, and inclusive opportunity. Ethics isn’t an add-on, it’s the standard from creation to customer.
(Picture created with AI)
By Anne Alastalo
• August, 2025
Circular
Future is secondhand
The most sustainable item is the one that already exists. Choosing pre-loved extends a product’s life, cuts waste and emissions, and keeps value circulating between people. At HELS1NK1, we curate timeless, durable pieces and make it easy to buy, enjoy, and pass them on again, so quality lives longer and our footprint gets smaller.
By Anne Alastalo
• June, 2025
