For us, low-carbon production means adopting practices that minimize environmental impacts, minimize carbon dioxide emissions and reduce environmental impacts. Its goal is to keep economic growth in parallel with ecological well-being.

This approach is reflected in the materials, packaging and longevity of our products. In addition, we are involved in a project in which we plant a tree, help to clean the water streams from plastic waste with each order to reduce our own share of carbon dioxide emissions.

To us, sustainable working conditions means the practice of ensuring fair, ethical and supportive working conditions for employees. Achieving sustainable working conditions requires taking social, economic and environmental aspects into account.

As it is challenging to control the working conditions through the value chain, we are focusing to work with smaller brands who collaborate family owned factories with close distance.

For us, innovative design means products whose design is the creation of solutions that are new, effective and perhaps revolutionary. It goes beyond what is perceived as traditional design and shapes ideas about perceived uses. Innovative design is especially suitable for the production of the material.

This innovative mindset is specially seen with our interest on circular design and circular business models practised by our partners.

Part of our core is to push the boundaries and try new ways of operate and consume that supports sustainable lifestyle. We have added next to sustainable fashion and lifestyle brands the secondhand clothes. This way our clients and sustainable family members can give a new life for their old garments by selling them through our store. We call this 360 degree of sustainable consuming.