A Nordic edit of slow living.
Timeless fashion, skincare and home pieces, new and pre-loved, in Luxembourg since 2019, now in Ville Haute.
hels1nk1 is a Nordic edit of slow living, with Finnish roots, founded by Anne Alastalo in Luxembourg. We bring together fashion, skincare and home pieces with a curated pre-loved collection called Secondlife, in one shop and one online store.
Our brands come from different countries, but they share a Nordic feel: timeless design, natural materials and calm colours. They also share a way of thinking: made with care, and made to last.
You'll find us on Rue du Curé, in the heart of Ville Haute, Luxembourg. We also ship across Europe.
What we sell
Clothing
Timeless pieces from European brands, many in organic, recycled or certified materials, including Finnish design. Alongside them, pre-loved Secondlife pieces chosen for quality and lasting style.
Skincare & Beauty
Organic and natural skincare and beauty, including a Midlife collection for women going through perimenopause and menopause.
Home & Sauna
Sauna and bath textiles, kitchen linens, candles and living pieces from Nordic and European makers.
Brands include Marimekko, Lapuan Kankurit, Organic Basics, Evolve Beauty, Madara and others, chosen for their design, materials and the care in how they are made.
Good clothes, kept in use.
Secondlife is our pre-loved fashion collection. People bring in quality pieces to sell through the shop, and we take care of the rest.
How we choose
Design that lasts
Pieces you'll still want to wear and use in years to come.
Good materials
We prefer certified organic cotton, recycled fibres and natural materials.
Care in how things are made
We look at how and where our brands produce.
A longer life
New and pre-loved sit side by side, so good things keep being used.
Come and say hello.
- Shop
- 26 Rue du Curé, L-1368 Luxembourg
- Online
- Shipping across Europe
- hello@hels1nk1.com
- @hels1nk1_com