Can we sincerely support other people?

The journey to building HELS1NK1 has been deeply personal, intertwined with my own growth and life experiences. Over the years, I've come to value ethics, women's empowerment, age equality, and sustainable development in both my personal and professional life. Perhaps it's because I'm navigating middle age, where life's challenges have illuminated the importance of women standing together, supporting and celebrating one another, not for gain, but for genuine connection.

But can we truly offer that kind of support? My path with HELS1NK1 began in 2014, and since then, life has thrown its share of surprises—most notably a fourth child in 2015 and several house moves in 2017. These moments, though challenging, reinforced my belief in our resilience as women. Yet, as life settled, I realized that survival wasn't enough; I needed support, the kind that social media doesn't provide.

We live in a time where likes and comments dictate our sense of belonging, but is this the support we truly need? My journey has led me to seek deeper connections, the kind where we listen to one another and stand by each other, not through screens, but in real life. The question remains: can we find that genuine, sincere support today, or has it been overshadowed by the fleeting validation of social media?

Can we sincerely support other people?

Lately, I've been thinking a lot about the factors that led me to this job. From the beginning, the HELS1NK1 concept has been a very personal process, the growth and change of which is tied to my experience and growth process.

Specific values ​​have become the most important in these years: ethics, women's empowerment, age equality and, of course, sustainable development.
Maybe it's because I'm living middle age, and all the challenges I've faced over the years have made me realize how important it is that we women, not so "fresh" women, support each other, motivate each other, and celebrate together despite the challenges. Most importantly, we are proud to stand side by side without thinking about how we can benefit each other!

But is this possible? Can we sincerely support each other?
I started building this HELS1NK1 concept in 2014. Over the years, my life has had some exciting ups and downs and turns in directions I didn't expect. But you don't ask permission for life; it just happens.

In 2015, I had my fourth child. It was a surprise pregnancy, but I was happy about it. 2017 was a time of change; we moved three times before getting our own home. Sometimes, we lived 40 kilometres away from children's schools. This was a tough time, but fortunately, we are built to survive when we need the strength to survive.


When life started to calm down, fatigue and stress surfaced. That's when I understood the importance of getting support. I also realized how important it is to face my shortcomings and weaknesses.
We live in a time when our lives are viewed on social media. We seek approval for pictures and videos sent to different channels. We post photos of our body parts or pets. And depending on how many likes and comments we get, we feel accepted and belong.

But is it reality?

It didn't bring the support I was looking for—a shoulder to cry against or supportive words I needed. I'm not much of a fan of social media, and I'm trying to find my support network outside of it.

This experience has made me wonder if there is a genuine desire to listen to another person and understand. Or are we living in such a hectic time that social media is the only way to receive and give support? And this old way, "see you at the coffee shop" meeting has only passed into people's gilded memories?

So are we able for honest and sincere support for others? Or is it become irelevant? Do the likes and comments on social media posts provide the support we need?
However, at the end of the day one way or other, the fact is, we all need sometimes the shoulder to cry on, the supporting words to go forward when we feel to give up.

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