The journey to building HELS1NK1 has been deeply personal, intertwined with my own growth and life experiences. Over the years, I've come to value ethics, women's empowerment, age equality, and sustainable development in both my personal and professional life. Perhaps it's because I'm navigating middle age, where life's challenges have illuminated the importance of women standing together, supporting and celebrating one another, not for gain, but for genuine connection.
But can we truly offer that kind of support? My path with HELS1NK1 began in 2014, and since then, life has thrown its share of surprises—most notably a fourth child in 2015 and several house moves in 2017. These moments, though challenging, reinforced my belief in our resilience as women. Yet, as life settled, I realized that survival wasn't enough; I needed support, the kind that social media doesn't provide.
We live in a time where likes and comments dictate our sense of belonging, but is this the support we truly need? My journey has led me to seek deeper connections, the kind where we listen to one another and stand by each other, not through screens, but in real life. The question remains: can we find that genuine, sincere support today, or has it been overshadowed by the fleeting validation of social media?